Cognitive biases in business show up as virtues in the wrong phase. See the seven blind spots, why they move, and four questions that catch them.
Confirmation bias in business sends owners who already decided to pivot looking for agreement, not information. Here's who they skip.
The gambler's fallacy in business keeps owners funding the tactic that used to work, sure it's due. A dry streak usually means the odds changed.
The halo effect in business makes growth look like proof that every decision was right. Here's what it hides in a firm's busiest years.
The spotlight effect in business keeps new owners from publishing and pricing with confidence. Research shows far fewer people are watching.
What phase is my firm in? Read the eight elements, not the clock. Four questions separate a plateau from a crisis before you make the wrong move.
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